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Thunder Bay Airport Implements Sunflower Program

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Thunder Bay International Airport has joined a global effort to enhance inclusivity in air travel for individuals with hidden disabilities. The airport has officially implemented the Hidden Disabilities Sunflower Program, a well-known initiative that allows travelers to discreetly indicate they may require patience, extra time, or additional assistance while navigating the terminal.

Originating at London Gatwick Airport in the United Kingdom, the Sunflower Program has expanded to over 240 airports in 30 countries. Travelers interested in participating can obtain a sunflower-patterned lanyard at no cost from the accessible check-in desk on the main floor or the airport authority’s office on the third floor.

Jackie MacDonald, Director of Business Development and Revenue Management at the Thunder Bay International Airport Authority, emphasized the program’s significance in facilitating clear communication of passengers’ needs. The airport has witnessed an immediate uptick in demand for the lanyards and is committed to replenishing supplies for those in need.

All relevant airport personnel, including security, screening agents, and airline staff, have undergone training on recognizing the Sunflower symbol and providing appropriate assistance. MacDonald highlighted the importance of asking passengers how they can be of help, allowing individuals to determine how much information they wish to share and in what manner they prefer to receive assistance.

Advocates stress the program’s value in alleviating the stress and stigma that individuals with hidden disabilities often face at airports. Sharon Bak, president of the Thunder Bay Family Network and a person with a hidden disability, expressed enthusiasm for the airport’s adoption of the program, citing its inclusive nature.

Bak shared personal experiences of needing extra time during boarding due to chronic pain, migraines, or anxiety, sometimes met with skepticism due to the invisible nature of her conditions. She believes the Sunflower lanyard will offer relief to travelers navigating various challenges in busy airport environments.

The response to the Sunflower Program has been overwhelmingly positive, with cautious optimism among families who have faced challenges in accessing disability support services. Bak hopes the airport will conduct information sessions for local families to increase awareness and confidence in using the lanyards, emphasizing the importance of compassion and understanding in how individuals with hidden disabilities are treated.

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