Atari, a prominent name in the world of video games, is revisiting its classic 1980s titles as the industry shifts towards digital formats. At the recent Gamescom event in Germany, Atari Interactive disclosed a partnership with Activision to reintroduce 39 early games from Activision’s library on physical cartridges. Titles such as Pitfall, River Raid, and Megamania will be available.
These games are playable on the Atari 2600+, a modern version of the original 1977 Atari 2600 console. The new console supports wireless controllers and can be connected to contemporary TVs via HDMI. Released in 2023, the 2600+ also offers revamped editions of classics like Pac-Man, Galaga, and Dig Dug. It is compatible with original cartridges from the Atari 2600 and 7800 systems.
According to Mike Mika, studio head at Digital Eclipse, the enduring popularity of these retro games indicates a continued interest from fans. The collaboration with Activision holds significance as it marks a reunion after over 40 years. Activision, founded in 1979 by ex-Atari developers, is now a major player in the industry with franchises like Call of Duty and Candy Crush Saga.
Atari, which has undergone various ownership changes, is now owned by Atari SA. In recent years, the brand has shifted focus back to its gaming roots under the leadership of CEO Wade Rosen. The company has acquired studios like Nightdive Studios and Digital Eclipse and launched the Atari 2600+ console, along with other retro gaming accessories.
The revival of Atari’s brand involves reconnecting with retro gaming enthusiasts, including former employees. Notable efforts include hiring original Atari artist Hiro Kimura to create new artwork for the re-release of Pac-Man. Additionally, the Atari x Activision collection features fabric patches reminiscent of the original game bonuses.
While physical retro gaming remains a niche market, Atari’s emphasis on recreating the nostalgic experience of cartridge-based gaming aligns with a growing interest in physical media. In a landscape where digital-only releases are becoming more common, Atari’s commitment to physical games and hardware is garnering attention and appreciation from both old and new gaming enthusiasts.